Friday, November 6, 2015

STL Fashion Week

This week, Doofykooks, Molly and Sydney attended Saint Louis Fashion Week for the first time. Having attended Missouri Fashion Week and New York Fashion Week before, going to a fashion show is no new territory for us, but STL was a new and exciting venue that we were excited to hear about. Saint Louis Fashion Week was started in 2006 in the idea that midwestern fashion designers could have a way to launch their careers. The largest of its kind in the midwest, the fashion show has even shown well-known designers such as Rebecca Taylor, who Kelly has seen at Mercedez-Benz Fashion Week, Timo Weiland, and Tess Giberson. More than 10,000 attended and they also raised over 10,000 for charity which is amazing. The runway shows were fierce and energetic, and the presentations were just as cool. The designers were supposed to draw their inspiration from a work of art, which you can identify in some of the photos from the presentations. It's interesting to see how each designer depicts the works of art, and how they carry their brand identity through the unique challenge. Beyond the fashion, it is a cool event that brings a lot of the midwest fashion lovers together. Molly and Sydney were even scouted for modeling! Overall, STL Fashion Week was a huge success, and were thrilled that some Doofs got to attend.  

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